The Funny News Of Today:
In 2004 the Syntes Studio members were invited to attend Samsungs Global Design Membership.
Searching for consumer values This is an early example of how the team at Syntes Studio translates consumer insights, in this case from over twenty in-depth interviews, into products and services. Two concept phones were developed and presented to Samsung during a big design event and workshop in Seoul, Korea.
Design based on two characters Key fragments from the interviews gave life to two different stories based on fictional persons. Their characters, their dreams, desires and life styles were the inspiration going into the design phase. What would the mobile phones of their dreams look like?
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